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Blogging — Four Pros and 4 Cons

Blogging — Four Pros and 4 Cons

It&rsquos 2010 and blogging is not a warm new marketing tactic. Yet I&rsquom talking with entrepreneurs continue to be unsure if blogging may be worth time. While blogging could be a effective method to build brand awareness and share of voice, additionally, it has some major drawbacks.

Here are a few benefits and drawbacks of blogging for business.


1. Blogging will help you gain recognition being an expert inside your field since you&rsquore available creating content that educates and notifies people.

2. It can benefit you remain condition-of-the-art since you&rsquoll constantly be searching for ideas and knowledge to talk about. Blogging puts pressure for you to remain current or more-to-date.

3. It can benefit you attract clients simply because they&rsquoll convey more good reasons to observe that you&rsquore the real thing and understand what you are since you&rsquore showing it and not simply saying it.

4. Blogging enables you to definitely develop more in-depth content that&rsquos all organized and accessible in one location. You can easily turn on your site and you will find all of the sources and opinions and knowledge you&rsquove been discussing for a long time.


1. Blogs take some time. Getting your blog but rarely posting on it’s really a giant waste. Actually, should you&rsquore going to achieve that it might be easier to not really get one just because a blog with three posts from 2007 that&rsquos just a slave to enables you to seem like somebody that doesn’t follow-through on things. It transmits an adverse message, whereas should you have had no blog it might you need to be an unbiased message.

2. Blogs generally don’t make anything directly. They might not really make much cash not directly. In early stages people thought when they built enough traffic that will attract advertisers and generate revenue, so we could all quit our jobs and become blog writers, but as it happens merely a small, small number of blog writers have had the ability to do this. The relaxation operate simply because they either like the problem or even the blog fits certainly one of their bigger business goals. But it’s not generally an income generator.

3. Blogs can be difficult to locate. Unlike an ezine which goes straight into your target&rsquos mailbox or posts on social networking that appear on your supporters news stream, people need to go search for your site. It&rsquos true you may make it to ensure that people will get an e-mail if you publish new things for your blog, however they still need to ask that after which go follow the link to determine that which you&rsquove published. Frequently people just don&rsquot have time or interest to consider that step.

4. Blogs take some time. Associated with pension transfer marketing tactics, you will not see results immediately. Individuals will progressively need to find your site and enjoy it and prevent back. Should you&rsquore intrigued with blogs, have more than a year to get it done regularly and choose if it’s well worth the effort. A shorter period than that may not be enough runway for the blog to actually locate an audience and take like a useful venture.

&copy2010 Barbara Wayman, BlueTree Media, LLC.

Barbara Wayman, APR, president of BlueTree Media, LLC, publishes The Stick Out E-newsletter, an award-winning monthly ezine for those who need to know how you can leverage the strength of marketing and pr. Get the free subscription today at

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